May 29, 2019
When I was a student I would always shop; shop deals, shop high street, shop cheap everything. I didn’t have much to spend like all students so you get what you can regardless of where it came from or how it was made. Everything I brought cheap I would usually get bored of so quickly, it seemed to always lose its shine within a month or two. I started to sew and make clothes I liked but couldn’t afford it was great the things I made lasted and I never got bored of it. It’s then I started to understand about quality and take more of an understanding to slow fashion. Now when I find an independent brand I try to find something to buy just so I could be part of their journey. If more of us consumed like that the fast fashion industry would eventually may calm down or be forced to change.
“Everytime you spend money, you’re casting a vote for the kind of world you want” - Anna Lappe
I think my main inspiration came from when I started to work for an ethical lingerie brand called Luva Huva, they made everything in house from start to finish here in London. I was able to do a job with the skills I had learned over time and put my time and effort into the kind industry I think would make a difference. I think the first step to shopping more consciously is just asking more questions about what you buy and where it came from, I am still guilty of not being aware or as conscious as I could be but now days I do avoid the fast fashion scene.
So with this note I decided I wanted to grow something where I could do the same, I have been working on my brand for a few years but it was always more of a portfolio thing where I used it to showcase my skills and capabilities to help me get a job. Which brings me here I still work full time for other companies doing various jobs to pay bills and living expenses but my brand YLLIN is my goal. I work from home after work in evenings on random days off constantly developing ways to grow YLLIN, designing, making and shooting all in one place, my home. Hopefully I will doing it full time one day with the help of those who keep buying Yllin pieces they inspire me to grow and work harder to build something that matters and can make a change even if its small.